Once upon a time a Native American boy asked his grandfather, “What determines if we are successful in life?” The grandfather said, “We have two wolves within us. One is our good wolf and the other the evil wolf.” The boy then asked, “Which wolf will win?” The grandfather paused for a moment, looked straight into the boy’s eyes and said, “Whichever one you feed.”
So which wolf are you feeding when you work your business? Is it the good wolf or the evil wolf?
What do I mean by feeding the good wolf?
- having a positive attitude – always seeking new ways to increase productivity – a never give up attitude – being respectful of co-workers – going out of your comfort zone – educating yourself about your industry (classes, seminars, online searches, etc.)
What do I mean by feeding the evil wolf?
- always complaining about your work – no passion or drive – being nasty to co-workers – not giving your 100% every day, all day – trying to cheat others – thinking of yourself before others – degrading the company or product because you are not having any success
So, which one are you feeding today? Most of us would like to think we are feeding the good wolf, but we all know the evil wolf gets a snack here and there. I urge you to start feeding the good wolf. Once you start doing this, not only will you want to continue to do so, you will see very positive results. This is the key to online business branding.